Usertour is a free product adoption platform that is often recognized as the top choice among product adoption platforms. With over 300 SaaS customers—including well-known brands like Amplitude and Interactively—it's likely you've encountered an in-app experience powered by Usertour.
However, just because it's a popular solution doesn't mean it's the right fit for your needs. Choosing a Product or Digital Adoption Platform (DAP) is an investment, and like any investment, it should align with your specific requirements to deliver meaningful value.
In this article, we’ll explore why Usertour may not be the ideal choice for everyone and suggest alternative digital adoption solutions that might better support your product growth goals.
Let’s dive in.
Product Fruits – The ultimate all-in-one solution for driving product adoption in web applications.
Product Fruits is a no-code user onboarding platform designed to guide users seamlessly through web applications. Its intuitive features make navigation easier and significantly enhance product adoption. Our capabilities and user reviews highlight why Product Fruits is a leader in its field.
What sets Product Fruits apart from other adoption tools is the newly launched AI-powered onboarding feature, enabling the creation of tours and walkthroughs in just seconds. It also supports personalized flows, catering to diverse user personas or varying product versions. Teams can take advantage of integrated analytics to monitor user activity, define custom events, and evaluate the effectiveness of onboarding elements.
Key Features:
- AI-powered assistance: Automatically generates onboarding tours, creates pop-up announcements with text and images, and refines microcopy during the onboarding process.
- Interactive product tours and walkthroughs: Guide users through your interface step-by-step, ensuring a smooth experience.
- Announcements and pop-ups: Deliver in-app announcements to notify users of new features, updates, or changes. These can be segmented based on user journey stages to ensure the right message reaches the right audience.
- Surveys: Collect valuable user feedback with NPS, CSAT, and welcome surveys. A variety of survey templates and logic branching options help customize the onboarding experience or gather specific insights.
- Hints and tooltips: Offer contextual help throughout the app with strategically placed hints and tooltips.
- Life ring button: Integrate with your chat widget, providing users with quick access to a knowledge base or support resources.
- Knowledge base: Launch and manage a knowledge base directly on your domain, consolidating all your help content in one easily accessible location.
Advantages
- The customer support team is highly regarded for its quick response times and thorough problem-solving. They go the extra mile to understand your specific business needs and deliver innovative, actionable solutions rather than just addressing surface-level issues.
- Customizable rules and segmentation capabilities enable a personalized onboarding process tailored to the unique requirements of various user groups.
- Product Fruits supports multilingual tour creation, making it an excellent choice for engaging a global audience. This feature boosts accessibility and enhances user satisfaction.
Disadvantages:
- Product Fruits primarily focuses on user onboarding rather than employee training or corporate onboarding initiatives.
- Although it provides analytics and integrates with most platforms, achieving the best insights often requires integration with the client’s own analytics tools for more comprehensive data analysis.
Pricing:
Product Fruits offers flexible pricing plans tailored to suit businesses of all sizes:
- Core: $79/month (up to 1,500 users) – Ideal for startups and small teams, this plan includes essential features like tours, checklists, hints, and basic integrations.
- Boost: $139/month (up to 1,500 users) – Designed for growing businesses, it includes advanced features such as NPS surveys, custom events, AI writing assistance, and more.
- Enterprise: Custom pricing – A fully customizable solution offering features like SAML SSO, bespoke integrations, security audits, and other enterprise-grade functionalities.
Pendo – The top choice for robust and in-depth analytics capabilities.
Pendo is a comprehensive product adoption platform tailored for SaaS companies seeking advanced analytics, in-app guidance, and tools to collect user feedback. With highly detailed data, teams can analyze how specific user segments interact with features, tracking metrics like feature stickiness and adoption rates.
Key Features:
- Session replays
- In-app guides
- User feedback collection
Advantages:
- Operates seamlessly across web, mobile, and internal applications, offering a unified perspective on user interactions.
- Supports precise targeting of in-app messages and insights through user segmentation.
Disadvantages:
- Lacks the ability to import historical NPS data, leading to a potential loss of critical insights.
- Pricing is prohibitively high for startups, making it difficult for smaller companies to justify the investment.
Pricing:
Pendo offers a range of pricing plans tailored to diverse business requirements. Their entry-level option, Pendo Free, provides access to product analytics, in-app guides, and NPS surveys for up to 500 monthly active users (MAUs).
According to market research, Pendo.io employs a tiered, headcount-based pricing model. Annual costs typically range from $25,800 to $132,400 for Pendo.io, while Pendo Feedback plans are priced between $12,500 and $86,800. These tiers are designed to accommodate businesses of varying sizes and feature needs. For precise pricing details, reaching out to Pendo directly is recommended.
WhatFix – The leading platform for both internal and external product adoption.
Whatfix Overview:
Whatfix is a digital adoption platform designed to enhance user onboarding and product adoption by providing interactive guides and tutorials directly within SaaS applications. It helps users navigate complex workflows through personalized in-app experiences, eliminating the need for external documentation.
Key Features:
- Interactive walkthroughs
- In-app guidance and pop-ups
- Analytics dashboard
Advantages:
- Provides easy-to-deploy, interactive training tools, reducing reliance on technical support teams.
- Supports a wide range of integrations and is highly user-friendly, with minimal setup required.
Disadvantages:
- The platform’s analytics setup is not as intuitive as its primary features and may require extra effort to extract detailed insights.
- Organizing content can be challenging for larger web applications with multiple workflows.
Pricing
Whatfix offers pricing that varies based on the number of users and the complexity of the implementation. According to our market research, the starting price for its plans is $199.
For more precise details, businesses are encouraged to reach out to Whatfix’s sales team directly to find the most suitable plan for their needs.
UserGuiding – The top choice for cost-effective, no-code onboarding solutions.
UserGuiding Overview:
UserGuiding is an intuitive onboarding platform tailored for teams looking for a straightforward tool to guide users through their product journey. Its main advantage is the easy-to-use builder, enabling quick creation of onboarding flows such as checklists, tooltips, and modals. It also includes segmentation features and basic analytics to track user interactions.
Key Features:
- Segmentation
- Checklists
- In-app onboarding guides
Advantages:
- Users value the platform’s intuitive interface and fast setup, allowing the creation of interactive guides and tooltips with ease.
- Offers simple branding and visual customization options for messages.
Disadvantages:
- Lower-tier plans cannot remove the branding, which may be unsuitable for teams desiring a completely white-labeled experience.
- Lacks native mobile application support, limiting its use to web apps only.
Pricing
UserGuiding provides tiered pricing options to suit different business needs. The Basic Plan is priced at $89/month and includes essential in-app guidance and analytics features. The Professional Plan, available for $389/month, offers advanced features like dynamic personalization, integrations, and the option to remove UserGuiding branding. For larger enterprises, the Corporate Plan offers custom pricing with additional features, including team member management and priority support.
Chameleon – The leading choice for highly customizable onboarding experiences.
Chameleon is a platform designed to create highly customizable and personalized in-app user experiences. Its key strength is its flexibility, allowing the creation of user onboarding flows, tooltips, and surveys with extensive customization options tailored to complex SaaS products. Chameleon is ideal for teams needing greater control over the user experience and aiming to create dynamic product tours based on user behavior.
Key Features:
- A/B testing
- Advanced segmentation
- In-depth customization
Advantages:
- A/B testing allows product managers to optimize user flows and enhance engagement using data-driven insights.
- Smooth integration with various tools, including Segment, Mixpanel, and Google Analytics, provides comprehensive analytics.
Disadvantages:
- The platform offers limited in-app support and guidance, which may make troubleshooting during initial setup more challenging.
- Chameleon’s pricing is higher than many similar platforms, which could be a barrier for startups or smaller businesses.
Pricing
Chameleon’s pricing is determined by usage and the features selected, with custom plans available for larger enterprises. It offers a free plan for feature exploration and a free trial for the Startup plan. The Basic Plan begins at approximately $279/month for up to 2,000 monthly active users (MAUs). For teams that need more advanced features, such as A/B testing or additional MAUs, pricing increases accordingly and can be obtained upon request.
Appcues – The top choice for intuitive, no-code user flows.
Appcues simplifies the process of creating customized user onboarding through product tours and in-app guides. Its main advantage is its intuitive design, allowing teams without technical expertise to build personalized user flows using a simple drag-and-drop interface. Appcues supports both web and mobile applications, enabling businesses to engage users across different platforms.
Key Features:
- User segmentation
- In-app onboarding flows
- NPS surveys
Advantages:
- Advanced segmentation capabilities allow for highly targeted onboarding experiences.
- The user-friendly interface makes it easy for non-technical teams to create and deploy product tours.
Disadvantages:
- Some users have found that more complex flows can be difficult to manage and optimize without developer assistance.
- The platform offers limited design customization compared to other options, which may be a disadvantage for companies with strict branding requirements.
Pricing
Appcues offers three pricing tiers: Essentials, Growth, and Enterprise.
- Essentials: Starting at $249/month, this plan covers up to 2,500 monthly active users and includes core features like onboarding flows and basic analytics.
- Growth: For more advanced capabilities, including deeper integrations, NPS surveys, and increased usage limits, Appcues provides custom pricing for the Growth plan.
- Enterprise: Custom pricing is also available for the Enterprise plan, tailored to meet the specific needs of larger organizations.
For detailed pricing information, businesses are encouraged to contact Appcues directly.
WalkMe – The leading solution for enterprise-level digital adoption.
WalkMe helps organizations simplify complex software processes and enhance user onboarding through on-screen guidance and step-by-step workflows. Its main strength lies in its ability to streamline employee training and user onboarding across both web and mobile platforms with minimal technical effort.
Key Features:
- User analytics
- Employee onboarding and change management
- Cross-platform support
Advantages:
- Reduces the need for additional training resources by providing on-screen assistance for users.
- Highly customizable with intuitive triggers and flows, making it easy to set up and train others.
Disadvantages:
- The drag-and-drop editor can be cumbersome and less intuitive to use.
- Deeper customization of tooltips and UI elements requires knowledge of CSS.
Pricing
WalkMe uses a custom pricing model tailored to business needs and scale. While specific pricing details are not publicly disclosed, estimates indicate that annual costs generally range from $9,000 to $50,000, depending on the number of monthly active users.
Userpilot – The best solution for in-app user experience tracking.
Userpilot enables product teams to craft personalized in-app experiences that guide users through critical product steps. With its focus on behavior-driven triggers, the platform delivers real-time support based on user actions. Additionally, it offers A/B testing to optimize user flows and built-in surveys for collecting direct user feedback.
Key Features:
- Behavior-based triggers
- Visual flow builder
- User segmentation
Advantages:
- Behavior-driven triggers provide personalized, real-time user guidance tailored to specific actions.
- The visual flow builder empowers non-technical teams to design custom onboarding experiences without needing to code.
Disadvantages:
- Offers limited third-party integrations beyond basic tools like Google Analytics and Segment.
- Hosting EU data is restricted to the Growth plan, which starts at $749/month.
Pricing
Userpilot provides three pricing plans tailored to various business needs and sizes:
- Starter Plan: Priced at $249/month, this plan includes basic features ideal for small teams.
- Growth Plan: At $749/month, this plan offers advanced tools designed for growing companies.
- Enterprise Plan: Custom-priced, it includes all features along with additional benefits like custom roles and premium support, making it suitable for large businesses with complex needs.
Userlane – The top choice for automating employee training.
Userlane is designed to simplify software onboarding and user training. One of its standout features is the Userlane Assistant, an intelligent helper that offers context-specific support, answers questions, and provides guidance exactly when users need it. The platform also includes built-in analytics, helping teams track user interactions with the guides.
Key Features:
- Behavior-based guidance
- Customizable learning paths
- Analytics for user engagement tracking
Advantages:
- The Assistant adapts to user behavior and delivers personalized guidance.
- Ideal for businesses focused on employee onboarding and training.
Disadvantages:
- Analytics export options are limited, and lower-tier plans restrict user segmentation capabilities.
- Some advanced features are only available on higher-priced plans.
Lemon Learning – The best solution for customized in-app guides.
Lemon Learning is designed to enhance how employees interact with software by providing step-by-step guides and tools for creating custom training content. The platform uses triggers to display relevant guides based on user actions and supports personalized content delivery tailored to user roles. It’s also an effective tool for sharing updates about new features or training materials.
Key Features:
- 24/7 access to a resource library
- Intuitive editor suitable for non-technical users
- Real-time guide triggering with smart launchers
Advantages:
- Flexible tutorial creation tailored to diverse business needs.
- Enables businesses to deliver messages and updates dynamically based on specific user actions or conditions.
Disadvantages:
- Customizing visual elements can be repetitive, requiring settings to be redefined for each step.
- Some advanced features, like the data checker, may need extra configuration for optimal performance.
Pricing:
Lemon Learning does not display pricing details publicly. Businesses need to book a demo or contact the team directly for a custom quote.
Hotjar – The leading platform for user behavior analytics.
Hotjar is a powerful platform for tracking user behavior and collecting feedback. Its standout feature is session recordings, which allow businesses to observe real-time user interactions and identify pain points or areas of interest. The tool also provides heatmaps that visually display user engagement, such as clicks and scroll behavior, making it easier to optimize websites.
Key Features:
- Session recordings
- Heatmaps
- Conversion funnel analysis
Advantages:
- Easy to set up, enabling businesses to track real-time user behavior and collect feedback directly from their website.
- Offers versatile insights through tools like heatmaps, session recordings, and surveys, tailored to various business goals.
Disadvantages:
- Lacks mobile app analytics, which limits its usability for mobile-focused businesses.
- Advanced features, such as conversion funnel analysis, are restricted to higher-tier plans.
Pricing:
Hotjar offers a range of plans designed to suit various needs:
- Basic Plan: Free forever, supports tracking up to 35 daily sessions—ideal for small projects.
- Plus Plan: Priced at $32/month, it includes 100 daily sessions, making it suitable for growing teams.
- Business Plan: Starting at $80/month, it offers 500 daily sessions and includes advanced tools for in-depth analytics.
- Scale Plan: At $171/month, it also supports 500 daily sessions but comes with additional features tailored for enterprise-level requirements.
Walnut – The top choice for creating personalized product demos.
Walnut empowers sales teams to craft personalized, interactive product demos that resonate with prospects throughout the sales cycle. The platform streamlines demo creation through customizable templates, allowing for rapid adjustments. With enterprise-grade security, Walnut ensures demos are both seamless and secure, delivering a bug-free experience.
Key Features:
- Interactive, personalized demos
- Demo analytics and engagement tracking
- Customizable templates
Advantages:
- Provides flexibility to create tailored demos that meet diverse sales objectives.
- Enables teams to analyze how prospects interact with demos, offering actionable insights.
Disadvantages:
- Advanced features like role-based access may require additional configuration.
- Some users have experienced performance issues, such as occasional lagging or freezing.
Pricing:
Walnut offers flexible pricing options tailored to different business sizes and needs:
- Lite Plan: $9,200/year, includes essential features suitable for small teams.
- Pro Plan: $20,000/year, the most popular choice, designed for growing businesses and includes advanced features.
- Enterprise Plan: Custom pricing for large organizations with extensive requirements.
Additionally, Walnut provides startup and custom plans, with pricing available upon request. Businesses can enhance their plans with add-ons like White Label and SSO to meet specific needs.
Choose the Right Product Adoption Tool to Keep Users Engaged
Selecting the right product adoption tool is key to helping users quickly adapt to your product. The tools we've reviewed each offer unique features designed to enhance onboarding, boost user interaction, and drive engagement.
When choosing a tool, consider your specific requirements, budget, and the size of your user base. Some platforms excel in delivering comprehensive analytics, while others specialize in interactive walkthroughs or tailored user flows. Striking the right balance between functionality, ease of use, and affordability will ensure you select a tool that aligns with your objectives and meets your users’ needs.
