After launching on Product Hunt, developers can expect a variety of results. First, many products will receive a lot of exposure on the day of launch, which often leads to a surge in user registrations. For example, some products reported that they received hundreds or even thousands of user registrations within 24 hours of launch.
In addition, Product Hunt's community feedback is also very important, and developers can improve their products through user comments and suggestions.
However, not all products will achieve the same success. Some products did not attract much attention after launch, which may be related to market demand, promotion strategy, or the quality of the product itself. Therefore, before preparing to launch, developers need to conduct sufficient market research and preparation to ensure that they can attract target users.
A successful Product Hunt launch is not only about short-term user growth, but also an opportunity to build a brand and community. By interacting with users and responding to their feedback, developers are able to build long-term user relationships, thereby driving the continued development of the product.
This is a summary of the results of a questionnaire survey. The participants in the questionnaire are developers and entrepreneurs who have obtained the top 10 rankings on Product Hunt. Let's take a look at what they have gained from ranking on PH.
What motivates users to post on PH?
According to our findings, 80% of users seek exposure and visibility for their products, 62% want to attract new users, 50% aim to obtain PH badges (bronze, silver, gold), and interestingly, fourth place is to get feedback and validation.
How many visitors can you expect from PH?
The survey results show that: 26.5% of launches attracted 500-1000 users from PH. 22.4% saw more success, gaining 1000-2000 users. Meanwhile, 24.5% only got 100-500 users. 10.2% of the luckiest launches could attract 2000-5000 users. The real question is: does the surge in PH traffic actually translate into meaningful results - leads and sales? Can ProductHunt be the growth catalyst you hoped for, or is it just another short-lived traffic surge?
Will PH users register on your website?
50% of founders reported seeing an increase in signups after launching on Product Hunt. 30% experienced a significant increase in signups, while 16% didn’t notice any surge. Alexander Belogubov, founder of IndieMerger, says that conversion rates for Product Hunt traffic vary from product to product. For some products, it may be 20-30% higher than expected, while for others, it may be almost 50% lower. This variation depends largely on factors such as the product’s ideal customer profile, how well it resonates with the Product Hunt audience, and overall market fit.
Does PH exposure help sales?
ProductHunt is not primarily designed to drive sales or signups. Single-handedly, many successful launches enjoy these benefits: users, sales, and recognition. Some even attract investment. However, we observed that ProductHunt is best used for generating traffic and collecting feedback. 42% saw some sales growth after launching, while 14% did not aim for sales. Oleksandr Buratynskyi, founder of tTravel, said that Product Hunt provides one of the most valuable resources for any startup: early adopters and social proof, which you can showcase on your website. On top of this, you can contact users who voted for your product, solicit their feedback, and even offer them exclusive discounts, fostering deeper connections and driving growth.
Does PH help in finding partners and investors?
54% of services launched on Product Hunt lead to valuable partnerships or connections within the tech industry.
Does PH help attract social media attention?
Usually not. 56% of launches received no media coverage or press mentions after their Product Hunt debut.
Summary
Product Hunt is a community that helps people discover, discuss and comment on new products. The website has about 4.5 million visits per month. In addition, Product Hunt has more than one million followers on social media such as Twitter. In short, this community gathers a large number of overseas Early Adopters, which is an important channel for new products to obtain seed users.
Today, in the era of big models, Product Hunt is also suitable for AI products to go overseas for low-cost, cold-start customer acquisition. This channel is completely free and relies on product experience. Many startup founders try to release products on Product Hunt, but few see significant results. On average, startups that perform well on Product Hunt invest 50 to 120 hours to prepare for the release. Although some startups invest less time, if you invest enough time, your chances of success will be greatly increased. The time required to prepare for a successful campaign depends on the stage of the product, your experience with Product Hunt, and your target user group (i.e. B2B or B2C). Founders often release too late, so it is recommended to release early and frequently to capture signals of market demand in a timely manner. There are several key factors to consider when launching a product on Product Hunt: Choose the right launch time: Product Hunt refreshes at 12:01 AM Pacific Time every day, so launching your product at this time will give you a full 24 hours to attract user votes and comments.
Prepare good promotional materials: Make sure your promotional images and videos are beautiful, and fill out all relevant information carefully to increase your chances of being selected by the editor.
Interact with users: Actively interact with users after the launch, respond to comments and feedback, which will not only improve the user experience, but also build long-term relationships.
A successful launch is not only about acquiring a large number of users in the short term, but also an important opportunity to build a brand and community.
